Discord Content Management System

Comprehensive workflow documentation for Abigail's multi-platform content strategy

System Overview Daily Workflow Team Structure Content Rules Implementation
🎯

System Overview

Complete content distribution flow showing how content moves from backlog through quality assessment to all platforms, including the test account for experimental content.

flowchart TD A[Content Backlog] --> B{Quality Assessment} B --> C[A+ Content] B --> D[B Content] B --> E[Podcast Content] B --> F[Test Content] C --> G[Main IG
@AbigailLutz
2 Reels + Story
Outfit Rotation Required] D --> H[Mountains IG
@AbigailMountains
1 Reel + Story
Dancing Only] E --> I[Podcast IG
@Abigail_lutz3
1 Reel + Story
Podcast Clips] F --> J[Test IG
@abigailxlutz
1 Reel + Story
Experimental Content] G --> K[Cross Platform Distribution] H --> K I --> K J --> L[Limited Distribution
Facebook Only] K --> M[YouTube - 2 Posts/day] K --> N[Facebook - 9 Posts/day] K --> O[Snapchat - 6 Posts/day] K --> P[TikTok - Abigail Managed] classDef content fill:#666,color:#fff classDef quality fill:#444,color:#fff classDef tier fill:#888,color:#fff classDef main fill:#e74c3c,color:#fff classDef backup fill:#3498db,color:#fff classDef podcast fill:#9b59b6,color:#fff classDef test fill:#f39c12,color:#fff classDef distribution fill:#2c3e50,color:#fff classDef platform fill:#2ecc21,color:#fff classDef limited fill:#95a5a6,color:#fff class A content class B quality class C,D,E,F tier class G main class H backup class I podcast class J test class K distribution class L limited class M,N,O,P platform

4 Instagram Accounts

Main, Mountains, Podcast, and Test accounts with specific content requirements

Quality-Based Distribution

A+ content to main account, B-tier to backup, podcast clips to dedicated account

Cross-Platform Reach

YouTube, Facebook, Snapchat, and TikTok integration for maximum distribution

Test Account Strategy

Experimental content with limited distribution to assess performance

⚡

Daily Workflow Process

Streamlined 7-step daily process from content review to performance tracking.

flowchart LR A[Check Content] --> B[Assign Quality] B --> C[Allocate Platforms] C --> D[Notify Team] D --> E[Edit Content] E --> F[Publish] F --> G[Track Results] classDef step fill:#3498db,color:#fff class A,B,C,D,E,F,G step
👥

Team Structure & Discord Integration

How the team coordinates through Discord channels and integrates with AirTable for data persistence.

graph TD A[Adi
Content Oversight
Quality Assessment] --> E[Daily Content Thread
Morning content review
Quality assignments] B[Sam
Ops Manager
Publishing Coordination] --> F[Platform Channels
IG Main, IG Mountains
IG Podcast, IG Test] B --> G[Publishing Coordination
YouTube, Facebook
Snapchat scheduling] C[Editor 1
Content Processing] --> H[Team Updates
Task status
Performance feedback] D[Editor 2
Content Processing] --> H E --> I[Content Library
Backlog organization
Archive management] F --> J[Publishing Schedule
Daily posting calendar
Platform requirements] G --> J H --> K[Performance Tracking
Engagement metrics
Success analysis] classDef leadership fill:#e74c3c,color:#fff classDef management fill:#f39c12,color:#fff classDef editors fill:#3498db,color:#fff classDef discord fill:#7289da,color:#fff classDef airtable fill:#2ecc71,color:#fff class A leadership class B management class C,D editors class E,F,G,H discord class I,J,K airtable
📋

Content Rules & Platform Requirements

Platform-specific guidelines organized by content domains and business rules.

Platform Content Matrix

Platform
Content Type
Daily Volume
Quality Tier
Special Rules
@AbigailLutz
Reels + Story
2 + 1
A+ Only
Outfit rotation required
@AbigailMountains
Dancing only
1 + 1
B-tier OK
No podcast content
@Abigail_lutz3
Podcast clips
1 + 1
Podcast
Hosted + guest content
@abigailxlutz
Experimental
1 + 1
Test
Limited distribution
YouTube
Clips + compilations
2
Multi-tier
Podcast priority
Facebook (3x)
Reels reposts
9 total
Multi-tier
High-performing only
Snapchat
Archive content
6
Archive
Ban risk avoidance

Core Business Rules

🎯 Content Quality

  • A+ content: Main IG only (@AbigailLutz)
  • B-tier content: Mountains IG (@AbigailMountains)
  • Test content: Limited to @abigailxlutz + Facebook
  • Archive content: Snapchat and filler only

📱 Story Requirements

  • All IG accounts: 1 story/day with CTA
  • Stories must appear authentic and spontaneous
  • Vertical format only (9:16 ratio)
  • Selfies and mirror pics preferred

✍️ Style Guidelines

  • Use ;) or 😏 instead of 😉 emoji
  • No capitalization at sentence beginnings
  • Authentic voice and tone
  • Consistent brand personality

🔄 Cross-Platform Rules

  • TikTok → IG Reel if "main potential"
  • High-performing content → reposts
  • Outfit rotation on main account
  • Performance tracking for all reposts

🚀 Implementation Roadmap

1

Discord Server Setup

Create organized channels for daily content threads, platform coordination, and team communication

2

AirTable Database

Build content library, publishing schedules, and performance tracking system

3

Team Training

Onboard Adi, Sam, and editors to the Discord workflow and quality standards

4

Content Migration

Transfer existing content backlog into organized AirTable structure

5

Workflow Testing

Run pilot week with simplified posting schedule to test coordination

6

Full Launch

Scale to complete daily posting schedule across all platforms